help.tableau.com › current › proCustomize How Your Map Looks - Tableau Add labels. You can add labels to your locations to provide extra context. For example, you can add labels for location name and sales. To add labels to your data, from the Data pane, drag a dimension or measure to Label on the Marks card. A label appears in the center of your location (if a polygon), or to the side of your location (if a data ...